Laura Zaar
About Candidate
Design professional working in UX/UI and digital design, with a degree in Design and a professional master’s in the field. Has experience in information architecture, Figma prototyping, website editing and content management, as well as knowledge of HTML, CSS, and WordPress. Works with a focus on user experience, visual consistency, and functional solutions aligned with each project’s needs.
Links
Education
Scholarship · Awarded by the Dutch Ministry of Education, Culture and Science (NL Scholarship) · 2022Scholarship awarded for a professional master's degree in Digital Design at the Hogeschool van Amsterdam, Netherlands, 2022.
Final Thesis Approved with Distinction · Awarded by Universidade do Vale do Rio dos Sinos · dec 2020Bachelor’s thesis in Design approved with distinction (APD/10), titled: “MATCH MUSICAL ATRAVÉS DO DESIGN DE SERVIÇOS: Conexão de mulheres e fortalecimento da participação feminina na cena musical do rock ‘n’ roll”
Introduction to WordPress, WordPress installation, control panel, post creation, media library, links, pages, comments, themes, users, post export and import, plugins, plugins 2, WP-PostRatings
Knowledge: functional aspects of website projects (usability, accessibility, ergonomics), vector and bitmap images, wireframes, prototyping, responsive design, semantic structure and markup languages, web standards (W3C), website design patterns, website development (coding, testing, validation), and interactive pages.
Apply design thinking to solve business problems, plan and execute UX research, organize data to define user-centric solutions, create information architecture and interaction design, use Agile project management, design interfaces with Sketch and Principle, build high-fidelity interactive prototypes, assess usability through testing, read and write HTML and CSS, use version control for lean development, and manage end-to-end production and dev handoff.
Experiences
• management and prioritization of edit requests according to deadlines and complexity; • detailed editing focused on standardization, error correction, and visual consistency; • occasional adjustments in HTML/CSS; • clear communication with clients to align edits and expectations; • performance in a dynamic environment, ensuring organization, deadlines, and focus on improving customer experience.
new employees training · event spaces organization
• redefinition of guidelines and processes for the web design department; • participation in briefings with clients and cross-functional teams; • development of information architecture for landing pages and websites; • creation of wireframes in Figma, aligned with the trends of each sector (health, fitness, sports, e-commerce, etc.); • production of prototypes in Figma after wireframe approval; • collaboration with graphic design to maintain brand identity; • hand-off to the web design team; Figma prototypes into Elementor pages.
• branding (small entrepreneurs, regular events, festivals); • creation of graphic material for social media (Instagram and Facebook); • visual portfolios for artists; • print material design (event posters A4).
qualitative/quantitative documentary research · social media · focus groups · interview transcription · video editing · client prospecting
branding for new podcasts · social media · video editing