rodolfo costa
About Candidate
With over 10 years of experience in strategic marketing, I combine creativity, data, and innovation to drive business results. I bring an analytical and multidisciplinary approach, with a strong focus on growth marketing (performance-driven), market and business intelligence (BI and CMI), and user experience (UX).
One of my core areas of expertise is paid media, where I specialize in data-driven performance strategies, holding certifications in Google Ads, analytics platforms, and digital measurement tools. I also have solid experience in marketing automation and CRM, particularly with platforms like RD Station, enabling fully automated and personalized customer journeys.
I have led rebranding projects, high-impact events, and co-marketing initiatives with major brands such as Dell, Nestlé, and NIVEA, delivering strong outcomes in brand visibility and ROI. My work integrates media, data, and automation to create scalable, customer-centric experiences.
I’m also passionate about topics like human behavior, artificial intelligence, philosophy, and ESG, which broaden my strategic vision and support more innovative and sustainable decision-making.
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Education
Experiences
• Development, expansion, and leadership of the Marketing team, defining processes, performance rituals, and KPIs. • Awareness strategies focused on increasing visibility and strengthening ES Tech’s positioning in the market. • Partner relationship management, including negotiation and acquisition of strategic co-marketing funds. • Growth initiatives aimed at acquiring new BS2 brands, boosting demand generation and qualified opportunities. • Structuring and optimizing Inbound and Outbound processes, ensuring an integrated journey from attraction to conversion. • CRM implementation and optimization, focusing on opportunity management, segmentation, and commercial intelligence. • Management of PR activities, securing presence in major media outlets and enhancing corporate reputation. • Planning and execution of strategic events with partners such as HP, Logitech, and others. • SEO strategy development and oversight, including agency management to strengthen and scale organic channels. • Cross-functional involvement across all marketing fronts, ensuring consistency, scalability, and integration between branding, growth, and performance initiatives.
• Leadership in the strategic rebranding of the institutional website, with segmentation of offers and positioning focused on AI and innovation solutions. • Implementation of growth marketing campaigns integrated with CRM via RD Station, Omie and Apollo, increasing the lead conversion rate by +55%. • Expansion of LATAM and global partnerships in co-branding projects with brands such as Dell, Nestlé, NIVEA, Mosaic and RD Saúde. • Multiplatform content management with a focus on SEO, including website, blog and social networks, increasing visibility and digital authority. • Creation of podcasts and webinars focused on digital transformation, innovation and technology, with significant engagement of C-Levels and stakeholders. • Coordination of in-person and online events in partnership with Inovabra Habitat, strengthening the innovation ecosystem. • Creative direction of advertising campaigns and institutional materials with a focus on branding and performance. • Active participation in multinational innovation projects with major players such as Syngenta, Schneider, Nespresso and Dell.